Have a LOVELY 2010 everyone:)
Video concept and design: Guniz Engur & Deniz Asutay
Music: Courtesy of 'Playing for Change"
Ripe Now - Challenge
The first communication task was to develop a brand name for this company co-founded by Produce Pete, a renowned produce expert in the US.
The second phase of the project was to create for the brand a corporate identity structure comprised of logo/emblem, letterhead, collateral materials such as leaflets and thank-you letter for customers as well as packaging and website design.
By studying and isolating the unique and distinguished characteristics of the product and service as well as analyzing the market, consumer and competition, we proposed a brand name: “Ripenow”.
The name was simply on strategy, easy to pronounce, easy to remember, relevant and competitive.
We then focused on capitalizing this idea by visually expressing “ripeness” process throughout a marketing communications plan.
The second phase of the project was to create for the brand a corporate identity structure comprised of logo/emblem, letterhead, collateral materials such as leaflets and thank-you letter for customers as well as packaging and website design.
By studying and isolating the unique and distinguished characteristics of the product and service as well as analyzing the market, consumer and competition, we proposed a brand name: “Ripenow”.
The name was simply on strategy, easy to pronounce, easy to remember, relevant and competitive.
We then focused on capitalizing this idea by visually expressing “ripeness” process throughout a marketing communications plan.
Kiva Cafe - Challenge
We designed the communication strategy and positioned Kiva Café as a place where one can unwind and nourish her body and senses not only through the healthy food the cafe is offering but also its interior decoration.
We redefined the ancient “Kiva” concept and interpreted it as an environment where you have a sense of well-being as a result of a soul-warming, eye-pleasing and meditation like experience.
Conceptually, we came up with the idea of “yoga postures” as an expression of “well-being”.
The integrated campaign comprised of print ads, postcards, e-mail invitations and a website.
We also promoted Kiva Cafés its morning offerings (early-bird special), Valentine’s Day and ceramic art exhibitions within the illuminated carved spaces on its walls.
Kiva Cafe expanded its operation by opening its second store in Tribeca with a new branding campaign: “rediscover your senses” focusing on the concept of “sensuality” as its core essence.
You can visit their website at http://www.kivacafe.com/
We redefined the ancient “Kiva” concept and interpreted it as an environment where you have a sense of well-being as a result of a soul-warming, eye-pleasing and meditation like experience.
Conceptually, we came up with the idea of “yoga postures” as an expression of “well-being”.
The integrated campaign comprised of print ads, postcards, e-mail invitations and a website.
We also promoted Kiva Cafés its morning offerings (early-bird special), Valentine’s Day and ceramic art exhibitions within the illuminated carved spaces on its walls.
Kiva Cafe expanded its operation by opening its second store in Tribeca with a new branding campaign: “rediscover your senses” focusing on the concept of “sensuality” as its core essence.
You can visit their website at http://www.kivacafe.com/
Polka Dot Cake Studio - Challenge
Branding this little cake shop on Bleecker Street was a blessing. Ayse Dizioglu, owner and also a bakery chef, took this challenge and became very successful in a very short period of time.
She approached us with “polka dot” name, her amazing products and a mission to bring artistic cakes into everyday life.
As a first step, by taking a strategic decision, we suggested to position Polka dot as a “cake shop” rather than a “Bakery”.
After studying the very behaviors of west village residents and her mission, we first suggested her to rename her shop as “polka dot cake studio” as to position her as a cake specialist with a creative mind-set.
The branding idea was simply “thoughtfully yours”, emphasizing creativity, thoughtfulness and warmness of the brand.
We visually expressed this idea through its logo design, business cards, postcards, price tags...etc. accordingly. (I.e. freshly yours, chocolate fully yours, etc.)
You can visit their website at http://www.polkadotcakes.com/
She approached us with “polka dot” name, her amazing products and a mission to bring artistic cakes into everyday life.
As a first step, by taking a strategic decision, we suggested to position Polka dot as a “cake shop” rather than a “Bakery”.
After studying the very behaviors of west village residents and her mission, we first suggested her to rename her shop as “polka dot cake studio” as to position her as a cake specialist with a creative mind-set.
The branding idea was simply “thoughtfully yours”, emphasizing creativity, thoughtfulness and warmness of the brand.
We visually expressed this idea through its logo design, business cards, postcards, price tags...etc. accordingly. (I.e. freshly yours, chocolate fully yours, etc.)
You can visit their website at http://www.polkadotcakes.com/
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