Branding this little cake shop on Bleecker Street was a blessing. Ayse Dizioglu, owner and also a bakery chef, took this challenge and became very successful in a very short period of time.
She approached us with “polka dot” name, her amazing products and a mission to bring artistic cakes into everyday life.
As a first step, by taking a strategic decision, we suggested to position Polka dot as a “cake shop” rather than a “Bakery”.
After studying the very behaviors of west village residents and her mission, we first suggested her to rename her shop as “polka dot cake studio” as to position her as a cake specialist with a creative mind-set.
The branding idea was simply “thoughtfully yours”, emphasizing creativity, thoughtfulness and warmness of the brand.
We visually expressed this idea through its logo design, business cards, postcards, price tags...etc. accordingly. (I.e. freshly yours, chocolate fully yours, etc.)
You can visit their website at http://www.polkadotcakes.com/
Couple of Branding...
Here, you'll find some of the strategic branding campaigns we've designed in NYC. We're willing to work with like-minded people to add their brand name fame, meaning and distinctiveness. If you want to know more about what we can do for your branding project, please feel free to contact us at (+90) 541-729-7266 or via skype at deniz.guniz, Deniz Asutay & Guniz Engur