The first communication task was to develop a brand name for this company co-founded by Produce Pete, a renowned produce expert in the US.
The second phase of the project was to create for the brand a corporate identity structure comprised of logo/emblem, letterhead, collateral materials such as leaflets and thank-you letter for customers as well as packaging and website design.
By studying and isolating the unique and distinguished characteristics of the product and service as well as analyzing the market, consumer and competition, we proposed a brand name: “Ripenow”.
The name was simply on strategy, easy to pronounce, easy to remember, relevant and competitive.
We then focused on capitalizing this idea by visually expressing “ripeness” process throughout a marketing communications plan.
Couple of Branding...
Here, you'll find some of the strategic branding campaigns we've designed in NYC. We're willing to work with like-minded people to add their brand name fame, meaning and distinctiveness. If you want to know more about what we can do for your branding project, please feel free to contact us at (+90) 541-729-7266 or via skype at deniz.guniz, Deniz Asutay & Guniz Engur