Kiva Cafe - Challenge

We designed the communication strategy and positioned Kiva Café as a place where one can unwind and nourish her body and senses not only through the healthy food the cafe is offering but also its interior decoration.

We redefined the ancient “Kiva” concept and interpreted it as an environment where you have a sense of well-being as a result of a soul-warming, eye-pleasing and meditation like experience.
Conceptually, we came up with the idea of “yoga postures” as an expression of “well-being”.
The integrated campaign comprised of print ads, postcards, e-mail invitations and a website.
We also promoted Kiva Cafés its morning offerings (early-bird special), Valentine’s Day and ceramic art exhibitions within the illuminated carved spaces on its walls.

Kiva Cafe expanded its operation by opening its second store in Tribeca with a new branding campaign: “rediscover your senses” focusing on the concept of “sensuality” as its core essence.

You can visit their website at http://www.kivacafe.com/