The mission of this organization is to promote the changing face of Turkish arts and culture primarily in the US and throughout the world. They are devoted to foster greater cultural interaction between the US and Turkey through arts and culture festivals, concerts, art exhibitions, multimedia productions, conferences, publications and grants programs.
The challenge was to create a launch campaign by designing a unique corporate identity from the scratch while at the same time differentiating it from other similar organizations.
In accordance with our strategy, our task was to position this organization as young, modern, passionate professionals dedicated to support Turkish artists in The US.
We have strategized and executed the whole campaign from creating a brand name to turning it into a modern logotype with the help of a renowned graphic design artist (Sadik Karamustafa); from launch ads to initial website design.
We also ought to acknowledge that copy writer Lisa Sardinas and art director Soner Ormanbaba were of great help in pulling off the whole campaign.
You can visit their website at http://www.moonandstarsproject.org/diger/main.shtml
Couple of Branding...
Here, you'll find some of the strategic branding campaigns we've designed in NYC. We're willing to work with like-minded people to add their brand name fame, meaning and distinctiveness. If you want to know more about what we can do for your branding project, please feel free to contact us at (+90) 541-729-7266 or via skype at deniz.guniz, Deniz Asutay & Guniz Engur